WEBTOON Entertainment is gearing up for an exciting presence at Anime Expo 2025, which will be held from July 3 to July 6 in Los Angeles. As part of this premier event, WEBTOON will unveil a variety of panels and special guests, marking the company’s first participation on the Anime Expo show floor. Among the highlights will be the highly anticipated U.S. appearance of SIU, the talented creator of the popular webtoon, Tower of God. Fans will have the opportunity to meet SIU during two public signing events at WEBTOON’s booth (E-90) in the Entertainment Hall, scheduled for July 4 and July 5 from 1:00 p.m. to 2:30 p.m. PT.
In addition to SIU, several other creators will be present for signings, including uru-chan (known for unOrdinary), Brandon Chen (creator of Just a Goblin and Overtime Elite), Junepurrr (famous for SubZero), and Red (the mind behind School Bus Graveyard). The presence of these creators adds a unique touch to WEBTOON’s lineup, providing fans with a chance to connect with the artists behind their favorite series.
WEBTOON has planned an engaging series of panel discussions that will delve into the dynamic interplay between webcomics and anime. The panels are designed to explore various aspects of storytelling and creation, offering insights into what makes these formats so appealing. The scheduled panels include:
The Art of Battle: Creating High-Impact Fights in Manga and Webcomics – This panel will take place on Thursday, July 3 at 1:30 p.m. PT in Room 402AB. It will explore the intricacies of choreographing battles and the art of visual storytelling in both manga and webcomics.
The Art of Leveling Up: Designing Power Systems in Anime, Manga, and Webcomics – Set for Friday, July 4 at 5:15 p.m. PT in Room 411, this session will focus on the importance of power systems in narrative development and how they enhance character arcs and story progression.
The Fans Go Wild: Sports, Anime, and Webcomics in Pop Culture – On Saturday, July 5 at 6:15 p.m. PT in Room 411, this panel will discuss the cross-pollination of sports themes in anime and webcomics, examining how these elements resonate with fans and contribute to broader pop culture.
- Anime, Animation, and Webcomics: What’s Next? – The final panel, scheduled for Sunday, July 6 at 2:45 p.m. PT in Room 411, will consider the future of webcomics and their potential evolution within the anime landscape.
Each of these panel discussions will feature both WEBTOON creators and staff, who will share their expertise and perspectives on narrative techniques, the evolution of genres, and the pathways that connect webcomics to animated adaptations.
In addition to the engaging panels, attendees visiting the WEBTOON booth can look forward to exclusive merchandise that will be available for purchase, including a limited-edition Tower of God poster. The booth will also feature daily item drops, ensuring that there’s always something new for fans to collect. Interactive elements such as games, photo opportunities, and collectible signing cards will further enhance the experience at the booth, making it a must-visit destination during the convention.
The announcement regarding WEBTOON’s participation in Anime Expo 2025 comes on the heels of several significant platform updates introduced on May 8, 2025. These enhancements are designed to improve user experience and engagement. Some notable updates include:
AI-Powered Personalized Recommendations: This feature utilizes user data to provide tailored series suggestions, helping readers discover new content that aligns with their interests.
“New & Hot” Tab: This section showcases animated previews of trending series, making it easier for users to find the latest popular titles at a glance.
Enhanced Keyword-Based Search: This improvement allows for thematic discovery, enabling users to search for content based on themes rather than just titles, thereby expanding the ways fans can explore the platform.
- Full-Series Unlock Option: This new feature grants users access to complete series in bulk, streamlining the reading experience for those who prefer binge-reading.
According to internal testing conducted by WEBTOON, these new features have resulted in a notable 9.3% increase in the number of episodes read per user during the pilot phase, indicating a positive reception among the platform’s audience.
Furthermore, these updates coincide with WEBTOON’s recent expansion of content formats, which includes the launch of full-color, vertically formatted editions of popular Japanese manga titles such as Fullmetal Alchemist and From Old Country Bumpkin to Master Swordsman. This expansion reflects WEBTOON’s commitment to diversifying its offerings and catering to a broader audience.
Attendees interested in more details about WEBTOON’s programming and additional updates related to Anime Expo can access information via the official Anime Expo website or through WEBTOON’s social media platforms, including X (formerly Twitter) and Instagram.
With a line-up featuring prominent creators and insightful discussions, WEBTOON’s participation at Anime Expo 2025 promises to be a significant highlight for fans of webcomics and anime alike. The blend of exclusive merchandise, creator interactions, and engaging panels will create a vibrant atmosphere that celebrates the art of storytelling through both mediums. As the event approaches, excitement is building within the community, eager to see how webcomics and anime continue to evolve and intersect in the future.
