Findy Inc. Launches New Ad Campaign Featuring Bulma from Dragon Ball Z to Inspire Engineers
Findy Inc., a prominent platform dedicated to engineers, has announced the launch of its new television advertisement, “Creators Make the World More Interesting,” set to air starting Monday, July 7, 2025. The campaign highlights the challenges faced by engineers in today’s rapidly evolving technological landscape, particularly in light of the advancements in generative artificial intelligence (AI).
The commercial features Bulma, the genius inventor from the beloved anime series Dragon Ball Z, as its central character. This ad will not only be broadcast on television but will also extend to outdoor advertising in key areas around Tokyo, such as Shibuya and Akihabara. The campaign aims to resonate with engineers in Japan as well as international professionals visiting the country, leveraging Bulma’s global appeal to promote the values of creativity and innovation in engineering during these transformative times.
Navigating Change in the Engineering Landscape
The engineering field is currently undergoing significant transformation, primarily driven by advancements in generative AI. In this new era, the focus has shifted from merely “writing code” to exploring “what can be created using AI.” This paradigm shift is reshaping the role of engineers, and Findy is committed to supporting them through this transition.
The message of the campaign is clear: the potential of engineers should not be limited by technological advancements. Instead, these advancements should empower engineers to explore new avenues of creativity and innovation. Findy’s mission is to stand alongside engineers as they navigate these challenges, reinforcing the idea that creativity is essential in the face of rapid change.
Why Bulma? A Symbol of Innovation and Ingenuity
Bulma, a character deeply associated with innovation and technological prowess, embodies the spirit of creativity that Findy wishes to promote. As the daughter of the founder of Capsule Corporation, Bulma has consistently demonstrated her ability to invent groundbreaking technology that aids her friends on various adventures. One of her most famous inventions, the Dragon Radar, symbolizes her knack for problem-solving and exploration, making her an ideal figure to represent the engineering community in this campaign.
In the ad, Bulma’s character is portrayed using her technical skills to overcome obstacles, showcasing her development of the Dragon Radar, her modifications to unfamiliar spacecraft, and her use of the Scouter to measure the power levels of opponents. These scenes serve to inspire current and future engineers, emphasizing the importance of inventiveness and adaptability in a world where technology is constantly evolving.
Supporting Engineers Through Times of Transformation
Yuichiro Yamada, the CEO of Findy Inc., recognizes the challenges posed by the rapid evolution of technology. In his words, “We are moving away from an era focused heavily on coding and entering a phase where the questions revolve around what can be created with AI and how this can deliver value to society.” He emphasizes that Findy aims to be a supportive partner for engineers who are exploring these new possibilities.
The goal of this campaign is to not only motivate engineers but also to foster a collaborative environment where innovation can thrive. By encouraging professionals to embrace the changes brought about by generative AI, Findy hopes to pave the way for a future where engineers can work with greater freedom, creativity, and impact.
Details of the Television Commercial
The television commercial titled “Creators Make the World More Interesting” will begin airing on July 7, 2025. The ad will be produced by a talented team, featuring a creative director and an animation team from Toei Animation, known for their expertise in bringing iconic characters to life.
The advertisement will be broadcast primarily in the Tokyo metropolitan area, specifically within the Kanto region. In addition to the TV commercial, Findy will also roll out a series of institutional ads based on the campaign’s theme in various magazines, further amplifying the message of innovation and support for engineers.
Engaging the Audience with Outdoor Advertising
Starting July 7, 2025, Findy will also launch outdoor advertisements that visually depict memorable scenes featuring Bulma, echoing the themes of the television commercial. These ads will be strategically placed in high-traffic areas of Tokyo, including Shibuya and Akihabara, to capture the attention of both local engineers and international visitors.
Findy aims to use these outdoor ads to foster a sense of community among engineers, encouraging them to reflect on their own journeys and the role they play in shaping the future of technology.
Findy’s Comprehensive Recruitment Services for Engineers
Findy is not just about inspiring engineers through its advertisements; it also offers a robust recruitment platform aimed at connecting highly skilled professionals with companies looking to drive digital transformation. Utilizing a proprietary algorithm, Findy visualizes the skills of engineers and matches them with job opportunities that suit their expertise.
With over 120,000 engineers registered on its platform and approximately 1,100 companies ranging from startups to large corporations, Findy is at the forefront of technological recruitment. The platform plays a crucial role in helping businesses find the right talent to navigate the challenges of digital transformation.
The Mission of Findy Inc.
Founded in 2016, Findy Inc. has always aimed to create a platform that addresses the challenges faced by engineers. The company has developed a suite of services tailored to the needs of the engineering community:
- Findy: A recruitment service for IT and web engineers.
- Findy Freelance: A platform connecting skilled freelance engineers with companies.
- Findy Team+: A strategic SaaS solution that links leadership with development teams.
- Findy Tools: A site for evaluating and comparing development tools.
- Findy Conference: A platform for technical conferences.
Today, Findy boasts nearly 200,000 registered members and collaborates with over 3,000 companies, both in Japan and internationally. The company is also committed to restoring Japan’s position as a leader in technology and has expanded its reach to countries like India, South Korea, and Taiwan.
Conclusion
Findy Inc. is taking significant steps to support engineers in an ever-evolving landscape marked by rapid technological advancements. Through its innovative advertising campaigns featuring beloved characters like Bulma, Findy not only inspires creativity but also provides essential services that connect talent with opportunity. As engineers face the challenges of the future, Findy stands ready to be a partner in their journey of innovation and success.
