Cygames Inc. Takes the Spotlight: Sponsoring the Grand Prix de Paris
Cygames Inc. has had a remarkable trajectory over the past year, solidifying its reputation in the gaming and entertainment industries. The company, known for its innovative approach to video game development, has made significant strides in various sectors, including gaming, anime, and even the world of horse racing. In the last seven months alone, Cygames has launched the global version of its critically acclaimed game, Uma Musume: Pretty Derby, produced a hit anime series, sponsored events at the prestigious Kentucky Derby, and even set up an exhibit at the iconic Kentucky Horse Park. Their latest venture is a partnership with France Galop, where they will serve as the main sponsor for the Grand Prix de Paris, a prestigious horse racing event, which will now be officially known as the Cygames Grand Prix de Paris.
The Grand Prix de Paris: A Historic Event
The Grand Prix de Paris, established in 1863 by the Société d’Encouragement, is recognized as one of the most significant horse races in France. Although the Prix de l’Arc de Triomphe has gained more attention over the years, the Grand Prix de Paris remains a pivotal event in the European horse racing calendar. This Grade 1 race spans 2,400 meters and is exclusively for three-year-old thoroughbred colts and fillies.
This year’s Grand Prix de Paris is set to take place at the renowned Hippodrome de Longchamp in the Bois de Boulogne, Paris, on July 13, 2025. The event promises to be a celebration of equestrian excellence, with Cygames branding prominently displayed throughout the racecourse, from the race programs to the starting gates.
Race Day Details and Other Events
The Grand Prix de Paris is not just a standalone event; it will feature two additional races sponsored by Cygames on the same day. The first of these is the Cygames Handicap de la Fete Nationale, a 2,000-meter turf race for geldings, mares, and stallions aged four and over. This race will kick off the day’s activities and offers a total purse of €59,000 (approximately $68,915).
Following this, the Cygames Prix de Malleret will take center stage. This 2,400-meter turf race is exclusively for three-year-old fillies and boasts a total prize pool of €119,000 (around $139,000). As the highlight of the day, the Cygames Grand Prix de Paris will offer an impressive purse of €600,000 (approximately $700,853), making it one of the richest races in the calendar.
Cygames: A Leader in Entertainment
Founded in 2011 by CyberAgent, Cygames Inc. has quickly become a prominent name in the video game industry. The company, headquartered in Tokyo, is celebrated for its engaging titles, such as Uma Musume: Pretty Derby and Princess Connect! Re:Dive. Cygames has successfully ventured into anime and manga, further diversifying its portfolio by establishing CygamesPictures.
The Uma Musume: Pretty Derby franchise, in particular, has garnered international acclaim. The unique concept revolves around anthropomorphic horse girls who compete in various Japanese racing events. This franchise has expanded into multiple anime and manga series, original video animations (OVAs), original net animations (ONAs), and a highly popular mobile game. The latest addition to this franchise, the Uma Musume: Cinderella Gray anime, has received accolades for its storytelling and animation quality.
The Growing Influence of Cygames in Horse Racing
Cygames’s decision to sponsor the Grand Prix de Paris signifies its deepening involvement in the horse racing scene. This partnership not only enhances the visibility of Cygames but also bridges the gap between the gaming and equestrian worlds. With their established presence in the entertainment sector, Cygames aims to bring a fresh perspective to horse racing, appealing to a younger audience that may not have previously engaged with the sport.
By integrating its brand into horse racing events, Cygames seeks to create a unique experience for attendees, blending gaming culture with the elegance of horse racing. The sponsorship aligns with the company’s commitment to innovation and entertainment, aiming to make the Grand Prix de Paris a memorable event for all participants and spectators.
Expanding Horizons: Cygames at Major Racing Events
Cygames’s involvement in major racing events is not limited to the Grand Prix de Paris. The company’s recent sponsorship of races at the 151st Kentucky Derby demonstrates its ambition to establish a global presence in the horse racing arena. By participating in such high-profile events, Cygames is not only promoting its brand but also contributing to the cultural landscape of horse racing, which has a rich history and a dedicated following.
As Cygames continues to expand its reach, the potential for innovative collaborations and promotional activities within the horse racing community grows. Fans of Uma Musume: Pretty Derby and horse racing enthusiasts alike can anticipate exciting developments as the company explores new avenues to engage audiences.
Conclusion: A New Era for Cygames and Horse Racing
Cygames Inc. is poised to make a significant impact on the horse racing world with its strategic sponsorship of the Grand Prix de Paris. This partnership exemplifies the company’s commitment to integrating its brand into various entertainment sectors while attracting a diverse audience. The Grand Prix de Paris not only showcases the company’s dedication to excellence but also highlights the evolving relationship between video games and traditional sports.
As we look forward to the event in 2025, the excitement surrounding Cygames’s involvement in horse racing is palpable. With its innovative spirit and commitment to entertainment, Cygames is set to leave a lasting mark on the world of equestrian sports, creating a unique experience for fans and participants alike. The future looks bright for Cygames and the Grand Prix de Paris, as they continue to forge a path that blends gaming, animation, and the elegance of horse racing into a seamless experience for all.
