The Pokémon Company has unveiled its latest brand sheet, providing an exciting overview of one of the most beloved and successful entertainment franchises in the world. This franchise, which began in Japan in 1996, has grown into a global phenomenon, encompassing a diverse array of products and experiences including video games, mobile applications, trading card games (TCG), animated series, movies, competitive events, and a variety of licensed merchandise.
### A Brief History of Pokémon
Pokémon, a name derived from the Japanese phrase “Pocket Monsters,” initially launched with the Pokémon Red and Pokémon Green video games for the Game Boy. These games made their international debut in 1998 as Pokémon Red and Pokémon Blue, quickly gaining traction and establishing a dedicated fanbase. Since then, the franchise has sold over 440 million units of Pokémon-related software globally, solidifying its place among the top gaming franchises in history.
### Pokémon GO and Its Impact
One of the most groundbreaking developments in the Pokémon franchise is the mobile game Pokémon GO, which was launched in July 2016. This augmented reality game has been downloaded over one billion times worldwide, allowing players to explore their real-world surroundings while capturing Pokémon. The game’s innovative blend of gaming and physical activity has contributed significantly to the franchise’s ongoing popularity.
### The Trading Card Game Phenomenon
The Pokémon Trading Card Game (TCG) is another cornerstone of the franchise, being one of the most popular trading card games globally. The TCG has been distributed to 77 countries and regions in 13 languages, illustrating its widespread appeal. Engaging players of all ages, the game continues to expand with new expansions and unique illustrations that captivate collectors and casual players alike.
### Expanding the Pokémon Universe through Film and Television
The Pokémon animated television series has produced over 1,000 episodes across 25 seasons, captivating audiences around the world. It includes 23 animated movies, all available for viewing in 177 countries and in more than 30 languages. The franchise’s transition into live-action films was marked by the release of “POKÉMON Detective Pikachu,” which grossed over $430 million globally, showcasing the franchise’s versatility and appeal to diverse audiences.
### The Latest Video Game Releases
In the realm of video games, Pokémon continues to innovate and engage players. The recent titles Pokémon Scarlet and Pokémon Violet, released on November 18, 2022, introduced a new region for players to explore, along with fresh Pokémon and gameplay mechanics. These games achieved record-breaking sales, surpassing 10 million units sold within their launch weekend, making them the fastest-selling titles on the Nintendo Switch at that time.
Players can anticipate further adventures in Pokémon Scarlet and Violet with the upcoming DLC, “The Hidden Treasure of Area Zero,” which will unfold in two parts: Part 1, “The Teal Mask,” is set for a fall 2023 release, and Part 2, “The Indigo Disk,” will follow in winter 2023.
Other notable releases include Pokémon Legends: Arceus, which transports players to the historical Sinnoh region, and remakes of classic titles Pokémon Brilliant Diamond and Pokémon Shining Pearl. The franchise has also introduced Pokémon UNITE, a strategic team battle game that encourages collaboration and competition among players.
### Engaging Mobile App Experiences
The Pokémon franchise boasts a wide variety of mobile apps designed to enhance the gaming experience for Trainers of all ages. Pokémon UNITE, developed in collaboration with Tencent Games’ TiMi Studios, allows players to engage in strategic battles. Pokémon Sleep is set to launch in summer 2023, promising a unique gaming experience that integrates sleep patterns into gameplay.
Another significant app, Pokémon HOME, enables players to manage their Pokémon collections across various games, facilitating trading and interaction with other Trainers. Pokémon Café ReMix invites players into a whimsical café setting, where they can serve Pokémon customers by completing puzzles.
### Innovations in the Trading Card Game
The Pokémon TCG continues to evolve, with the latest expansion, Crown Zenith, released on January 20, 2023. This expansion introduces a variety of new art styles and exclusive illustrations, including the first-ever Pokémon VSTAR with special art. Following this, the upcoming Scarlet & Violet expansion will feature an updated gameplay mechanic, promising exciting new strategies for players.
In a nod to the growing interest in board games, the Pokémon TCG Battle Academy was launched in July 2020, allowing players to engage with the TCG in a new format. This board game was recognized as a 2021 Best Toy Awards winner, reflecting its appeal to both new and seasoned players.
### Live-Action Film Success
The live-action film “POKÉMON Detective Pikachu” represents a significant milestone for the franchise, featuring a unique story set in the Pokémon universe and an impressive cast, including Ryan Reynolds. Since its release in May 2019, the film has become a staple in the Pokémon brand, attracting a new audience while maintaining the loyalty of long-time fans.
### The Animated Universe Expands
In 2023, The Pokémon Company, in collaboration with Netflix, introduced “Pokémon Concierge,” a series that expands the Pokémon universe through innovative stop-motion animation. This new storyline is set at a Pokémon Resort, following the adventures of a concierge named Haru and the Pokémon guests who visit.
Additionally, the latest animated film, “Pokémon the Movie: Secrets of the Jungle,” premiered on Netflix, telling the heartwarming story of Koko, a young boy raised by Pokémon, and exploring the bonds that exist between humans and Pokémon.
### Pokémon Music Collaborations
Music has become an integral part of the Pokémon experience, with notable collaborations such as Ed Sheeran’s “Celestial,” featured in Pokémon Scarlet and Violet. This partnership highlights the franchise’s cultural impact and its connection to contemporary music.
### Pokémon Center: A Hub for Merchandise
The Pokémon Center serves as the primary destination for official Pokémon merchandise in the US, UK, and Canada. It offers a diverse range of high-quality products, from figures and plush toys to clothing and accessories. The Center also features exclusive Pokémon TCG products and collaborations with renowned brands, enhancing the shopping experience for fans.
### Licensing and Global Engagement
The Pokémon Company International has established comprehensive licensing programs that encompass gaming, toys, apparel, and accessories, allowing fans to engage with the brand in various ways. With partnerships including major players like Jazwares and Funko, Pokémon merchandise is increasingly accessible to a global audience.
### Play! Pokémon Events: Community Engagement
Play! Pokémon events create opportunities for fans to come together to enjoy their favorite games. From casual gatherings to competitive events, these activities foster a sense of community among Trainers. The 2023 Pokémon World Championships, scheduled for August 11–13 in Yokohama, Japan, will welcome players from around the world to compete in various Pokémon games, showcasing the franchise’s competitive spirit.
### Online Presence and Social Media
The Pokémon brand has successfully localized its online content for various markets, ensuring a tailored experience for fans across the globe. The official Pokémon social media channels have garnered millions of followers, showcasing the franchise’s robust online presence and its ability to connect with audiences on multiple platforms.
In summary, The Pokémon Company continues to thrive by expanding its universe through innovative games, engaging mobile applications, captivating films, and a strong online community. With a commitment to creativity and excellence, Pokémon remains a beloved franchise that resonates with fans of all ages.
