Toei Animation has unveiled an exciting new venture: ETERNA Animation. This newly established animation brand is aimed at creating original, in-house animated works. As Toei Animation gears up for its 70th anniversary celebration in 2026, this initiative represents a significant step forward in the company’s history. The launch of ETERNA Animation comes on the heels of the studio’s recent accolades, including a nomination for the animated short film “Magic Candies” at the 97th Academy Awards. With this new brand, Toei Animation aims to foster creative freedom, support long-term production of original content, and nurture emerging talent in the animation industry.
### Understanding ETERNA Animation
ETERNA Animation is built upon five foundational principles: Originality, Exclusivity, Artistry, Quality, and Decency. These guiding tenets serve to ensure that the brand’s animation is not only visually appealing but also emotionally resonant and enduring. The mission is clear: ETERNA Animation seeks to present fresh narratives, highlight diverse voices, and delve into innovative animation styles that prioritize artistic expression and emotional depth.
The name “ETERNA,” which draws from the word “eternal,” encapsulates the brand’s ambition to craft stories that remain significant and impactful over time. The slogan for ETERNA Animation, “We create free and unforgettable animation that stays in your heart,” perfectly complements this vision, emphasizing the brand’s commitment to memorable storytelling.
### The Inaugural Project: FOXING: Kitsuné-tsuki
The first project to emerge under the ETERNA label is an original short film titled “FOXING: Kitsuné-tsuki,” which is set to be released in 2026. This ambitious project will mark the directorial debut of Takeru Shinozuka, who has garnered attention for his innovative approach to storytelling and animation. The narrative of “FOXING: Kitsuné-tsuki” will explore universal themes such as isolation, fantasy, and self-discovery in the context of contemporary society. It promises to deliver a poetic and visually engaging portrayal of the protagonist’s emotional journey toward personal liberation.
Born in 1994, Shinozuka is a graduate of Tokyo Zokei University and has been a part of Toei Animation since his graduation. He is recognized for his distinctive hands-on methodology, where he takes charge of direction, storyboarding, and character design. This multifaceted approach allows him to maintain a cohesive vision throughout the production process.
The film’s producer, Yoshihide Moriyama, brings a wealth of experience to the project, having worked on notable titles such as “ELEMON,” “Tokyo 7th Sisters: Bokura wa Aozora ni Naru,” and the “Ring ni Kakero” series. Moriyama is dedicated to aligning the film with the ideals of ETERNA Animation, ensuring that it resonates on a global scale.
### Showcasing FOXING: Kitsuné-tsuki
“FOXING: Kitsuné-tsuki” will be showcased as a work-in-progress at the Annecy International Animation Film Festival and Market in 2025. This presentation will be part of the MIFA Talent Panel, where attendees can expect to see pre-production materials, including concept art and character designs. Director Shinozuka and Producer Moriyama will be present to introduce the project, sharing insights into the creative process and the broader goals of the ETERNA initiative.
### The Animation Landscape and ETERNA’s Role
The launch of ETERNA Animation aligns with a broader trend in the animation industry, where established studios are increasingly forming new divisions to focus on original content. This move is not just a response to evolving audience preferences but also an acknowledgment of the need for fresh narratives and innovative storytelling techniques. By investing in original projects and nurturing talent, Toei Animation is positioning itself as a key player in the future of animation.
In recent times, various animation studios have emerged, including CA Soa, a new anime production studio under CyberAgent, which aims to create high-quality, globally recognized anime using innovative production methods. This trend of establishing new studios and brands reflects the growing demand for diverse and original animated content.
### The Importance of Creative Independence
ETERNA Animation’s commitment to creative independence is particularly noteworthy. In an industry often dominated by franchise-driven content, the focus on original storytelling is refreshing. By prioritizing artistry and emotional engagement, ETERNA Animation aims to carve out a niche that distinguishes it from competitors. This strategy not only enhances the brand’s reputation but also contributes to the overall growth of the animation industry.
As audiences increasingly seek unique and relatable stories, the importance of emotional depth in animation cannot be overstated. ETERNA Animation embodies this principle, striving to create works that resonate with viewers on a personal level. By fostering an environment that encourages creativity and innovation, the brand is set to make a significant impact in the world of animation.
### Nurturing New Talent
Another key aspect of ETERNA Animation is its commitment to nurturing new talent. By providing a platform for emerging artists and storytellers, the brand is helping to shape the future of animation. This initiative not only benefits the individuals involved but also enriches the animation landscape as a whole. Fresh perspectives and diverse voices are essential for the continued evolution of the industry, and ETERNA Animation is dedicated to supporting this growth.
### Conclusion
In summary, the establishment of ETERNA Animation by Toei Animation marks a pivotal moment in the company’s history. With a focus on originality, artistry, and emotional engagement, the brand is poised to redefine the animation experience. The upcoming release of “FOXING: Kitsuné-tsuki” serves as an exciting preview of what audiences can expect from ETERNA Animation. As the animation industry continues to evolve, ETERNA Animation is committed to pushing boundaries and delivering stories that resonate with viewers for years to come.
